BARKSOCIAL
 BRANDING /
 RESEARCH /
 WEB DEV /
 APP DESIGN
2024
About this Project
Bark Social is a dog park and bar in Bethesda, Maryland, with over a dozen locations coming soon. Bark Social was on the verge of nation-wide expansion, and wanted to build a comprehensive digital ecosystem to holistically track customer activity in the parks, at point of sale, and online. We worked with Bark Social to define core user experiences, research competitors and speak with users, and design a brand that was modern and unique. We designed and built a mobile application with React Native and Expo, with full payment integrations, loyalty programs, dynamic marketing capabilities, and more. We paired this launch with a full administrative dashboard for Bark Social employees to manage the parks, customers, and marketing efforts.
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Branding + color explorations
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Branding + typography explorations
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Hyper-stylized payment purchase flow
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Administrative tooling
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Home screen and pass purchasing flows
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